Episode Overview:

Host Emanuel Rose sits down with Michael Buckbee, cofounder of NOATOA, to unpack how Generative Engine Optimization (GEO/AEO) is reshaping discovery across ChatGPT, Google’s AI Overviews, Perplexity, and more. We cover why lower-funnel content matters most, pitfalls like LMS/LLM-txt hype, how to distribute whole content across platforms, and practical steps to stay findable as search fractures into AI agents and answer engines.

What You’ll Learn:

• Why GEO/AEO ≠ “new SEO”—and how AI search shifts where you must compete

• The lower-funnel content strategy that wins recommendations in AI answers

• How to distribute entire assets (LinkedIn, YouTube, site) to influence AI models

• The truth about lms/llm.txt (opportunity cost vs. impact)

• How to think about AI agents, task intent, and fractured search surfaces

• Quick diagnostics (e.g., don’t accidentally block Perplexity or other AI crawlers)

  
  

Featured Guest:

Michael Buckbee — Cofounder of NOATOA, with nearly two decades at the intersection of marketing and tech (clients from the U.S. Navy to Fortune 100s… and even rock bands). Michael helps brands understand visibility & sentiment in AI search and how to adapt content strategies for GEO.

Guest link: https://www.linkedin.com/in/michaelbuckbee/

Episode Highlights:

• 🧭 SEO → GEO: It’s still “search,” but AI overviews and agents now mediate results.

• 🧩 Content that converts: Prioritize comparison, evaluation, and objection-handling content.

• 🧵 Full-text distribution: Post the whole article/video where audiences and LLMs can see it.

• 🧪 Reality check on lms/llm.txt: Not harmful, but likely not your best time ROI right now.

• 🧠 Agent era: Write for “task intent” as AI agents summarize, filter, and act for users.

• 🧰 Tooling: Use research and tracking to see whether AI engines recommend your brand.
  

Connect and Explore More: Host — Emanuel Rose

• Website: https://emanuelrose.com/

• Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest — Michael Buckbee

• LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
  

Further Reading or Resources:

• Blog recap: https://emanuelrose.com/leveraging-ai-for-enhanced-brand-visibility-insights-from-michael-buckbee/

• Emanuel’s site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

Where are you focusing your GEO efforts—Google AI Overviews, ChatGPT, Perplexity, or all of the above? Drop a comment! If this helped, like, subscribe, and share with a teammate working on AI search. 🙌

#AIinBusiness #DigitalMarketing #SEO #GEO #AEO #Search #AIOverviews #Perplexity #ChatGPT #ContentStrategy #LowerFunnel #AnswerEngineOptimization #MarketingInTheAgeOfAI #EmanuelRose #MichaelBuckbee