Episode Overview: In this conversation, host Emanuel Rose talks with Yvette Brown (Co-Founder, X Promos) about the human side of AI adoption—how to upskill teams, manage resistance, and turn pilots into scalable wins. From personal productivity boosts to enterprise transformation, we explore why people, not just tools, determine AI success.
What You’ll Learn:
A practical path from AI-curious → AI-conversant for your team
How to align AI with roles, deliverables, and SOPs (not just tools)
Change-management tactics to increase adoption, trust, and momentum
Where governance, bias, and guardrails fit (without slowing progress)
When you need a workflow vs. when a prompt library is enough
Why adoption velocity matters—and how laggards get leapfrogged
Featured Guest:
Yvette Brown — Co-Founder at X Promos Marketing Mastery, 36 years of award-winning campaigns for enterprise brands (Mattel, Makita, Sage). Today she helps professionals and orgs upskill into AI, with a training framework focused on real deliverables, governance, and scale.
Connect with Yvette: https://www.linkedin.com/in/yvettebrown/
Episode Highlights:
📈 Training that starts with tool fluency (voice, file uploads, code output), then moves to SOPs, custom GPTs, and workflows
🧭 Governance first: risk, bias, and internal guardrails baked in
🧪 Turning pilots into programs using a use-case scaling playbook (KPIs, human-in-the-loop, success criteria)
🧩 Personal productivity vs. organizational deployment—where each belongs
👶👵 Adoption across generations: why skepticism shows up and how to engage it
🛠️ Real wins: cutting content and podcast workflows from hours to minutes—with quality
Connect and Explore More:
Host — Emanuel Rose
Website: https://emanuelrose.com/
Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Guest — Yvette Brown (X Promos)
LinkedIn: https://www.linkedin.com/in/yvettebrown/
Further Reading or Resources:
Blog recap: https://emanuelrose.com/harnessing-ai-for-marketing-excellence-key-insights-from-yvette-brown/
Host website: https://emanuelrose.com/
Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Where are you in your AI journey—pilot or scale? Tell us below. If this helped, like, subscribe, and share with a colleague owning change management. 💬👍
#AIinBusiness #ChangeManagement #Upskilling #AIGovernance #AIDrivenMarketing #MarketingOperations #SOPs #WorkflowAutomation #HumanInTheLoop #EnterpriseAI #MarketingInTheAgeOfAI #XPromos #EmanuelRose #YvetteBrown