
Episode Overview:
Podcasting isnāt just conversationāitās your content hub. In this episode of Marketing in the Age of AI, Emanuel Rose talks with Josh Troche (founder of Pedal Stomper Productions) about building podcasts that drive strategy, tell brand stories, and spin off blogs, emails, and short-form clips. We also dig into practical AI tools that make production faster and smarter.
What Youāll Learn:
šÆ Why a podcast should be the hub of your content strategy
š§© How to pick guests (or go solo) that align with your brand goals
āļø Smart repurposing flows: full episode ā clips ā blog ā email ā posts
š§ Using AI (Riverside, transcription, clip tools, custom GPTs) without losing your voice
š ļø Internal podcasts for executive communication (3ā5 minutes that build real trust)
š A simple strategy doc to keep shows on-message and avoid āpod creepā
Featured Guest:
Josh Troche ā Founder of Pedal Stomper Productions. With 20+ years across sales, tech assistance, and video, Josh helps businesses turn podcasts into engines that drive reach, trust, and revenueābacked by streamlined workflows and AI-assisted production.
Episode Highlights:
āFrom talk show to content engineā: how brands are slicing episodes into multi-channel assets
Guest fit matters: invite people your audience actually cares about (and keep solo shows tight)
Internal CEO casts: monthly 3ā5 minute audio to build company-wide clarity and culture
AI in the stack: Riverside for recording/clips, quality transcription, outline generation, and custom coaching GPTs tuned to show goals
The strategy filter: niche, audience, and purpose firstāthen production
Connect and Explore More: Host ā Emanuel Rose
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Emanuelās site : https://emanuelrose.com/
Emanuelās AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Guest ā Josh Troche
LinkedIn: https://www.linkedin.com/in/jtroche/
Further Reading or Resources:
Blog recap of this episode: https://emanuelrose.com/harnessing-podcasting-for-strategic-marketing-success/
Emanuelās site: https://emanuelrose.com/
Emanuelās AI book (Placeholder): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Ready to launch (or relaunch) your show? Comment with your niche and who your first three guests should be. If this helped, like, subscribe, and shareāand turn on notifications so you never miss an episode. šš¬
#MarketingInTheAgeOfAI #Podcasting #ContentMarketing #AI #BusinessGrowth #BrandStorytelling #ExecutiveCommunication #CreatorEconomy #B2BMarketing #MarketingStrategy #Riverside #Repurposing #DigitalMarketing #ShortFormVideo #ThoughtLeadership