Episode Overview:
Host Emanuel Rose sits down with frequent guest Michael Buzinski to get under the hood of modern agency marketing. From niching down and choosing strategy over tactics to leveraging AI without adding more noise, we unpack what it really takes for B2B firms to build authority and win in a crowded digital world.
What You’ll Learn:
Why niching down + aiming for “top 3” in your category beats trying to do it all
How to use a content flywheel (not just a calendar) to scale thought leadership
Practical ways to blend AI and fundamentals so your content actually converts
The strategy vs. tactics decision every agency must make (and how to choose)
When to hire specialists (podcast, paid, LinkedIn) to accelerate outcomes
Why planning next year’s strategy now creates compounding momentum
Featured Guest:
Michael “Buzz” Buzinski — lifelong entrepreneur, digital marketing thought leader, and bestselling author of The Rule of 26. He leads strategy for B2B service firms, focusing on focus (yes, really), authority, and measurable growth.
Episode Highlights:
🧠Strategy First: Clarify whether you’re a strategy firm or a tactics shop—trying to be both dilutes results.
🧩 Niche to Win: Target the 2–20M B2B services segment (or your equivalent). Strive to be top 3 in a tightly defined arena.
🔄 Content Flywheel > Calendar: Start with your podcast voice, turn transcripts into blogs, long-form articles, social posts, and shorts.
🤖 AI with Intent: Use AI to transform and structure content around questions people actually ask (search + answer engines).
🎙️ Podcast That Converts: Consider shorter monologues that directly answer ICP questions; optimize for conversion, not vanity metrics.
🧑‍💼 Hire the Pros: Bring in specialists for podcast growth, LinkedIn, and paid media to launch faster and test smarter.
🗓️ Plan Ahead: Build 2026 initiatives in 2025 so you hit January with momentum—not guesswork.
Connect and Explore More: Host — Emanuel Rose
Website: https://emanuelrose.com/
Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Instagram: https://www.instagram.com/emanuelroseauthor/
YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
Guest — Michael Buzinski (“Buzz”)
LinkedIn: https://linkedin.com/in/michaelbuzinski
Website: https://buzzworthy.biz
Book: https://ruleof26.com
Further Reading or Resources:
Blog recap: https://emanuelrose.com/leveraging-ai-and-strategic-focus-to-elevate-b2b-marketing/
Emanuel’s site: https://emanuelrose.com/
Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
Which focus move will you make this quarter—niching your ICP, switching to a content flywheel, or hiring specialists to accelerate? Drop a comment. If this helped, like, subscribe, and share with a fellow agency leader. 🙌
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