📘 Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with healthcare marketing strategist Diane Hammons to break down how AI, answer engine optimization (AEO), and human-centered content are reshaping visibility, credibility, and patient trust in the era of Generative Search. Diane brings decades of experience across hospital systems, national insurers, and cloud tech—offering practical insights you can apply today.

💡 What You’ll Learn:

• How AI is transforming healthcare marketing and content development

• Why AEO (Answer Engine Optimization) is now essential for search visibility

• Practical ways to structure content for humans and AI

• How to build trust with medically-reviewed content and E-E-A-T principles

• Why organizations must accelerate AI adoption—or risk falling behind

• How to build internal "AI Pathfinder" teams to drive strategic transformation

• Governance, compliance, and protecting PHI in an AI-driven environment
  

🎙️ Featured Guest: Diane Hammons

Diane leads AI Pathfinders at WG Content and has extensive experience across healthcare systems, national insurers, and cloud technology firms. She specializes in translating complex AI concepts into clear strategies for regulated industries. Her expertise in digital transformation and compliance brings unmatched clarity to one of the fastest-changing areas in marketing.

Connect with Diane: LinkedIn: https://www.linkedin.com/in/dianehammons/

✨ Episode Highlights:

• Why businesses must adopt AI or fall behind

• The rise of AI in healthcare content

• How patient search habits are shifting to generative engines

• What’s working now in AEO: key takeaways, FAQs, clarity

• How legacy businesses can avoid being leapfrogged

• Compliance concerns, PHI risks & governance essentials

• Creating content that appeals to humans and AI

• Treating AI as a new target persona

• Using AI tools to validate content quality before publishing

• Why more healthcare leaders are turning to podcasting
  

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx Website: https://emanuelrose.com/

Guest Links: Diane Hammons (LinkedIn): https://www.linkedin.com/in/dianehammons/

📚 Further Reading & Resources:

Blog Post (Full Episode Breakdown): ➡️ https://emanuelrose.com/embracing-ai-for-strategic-transformation-in-healthcare-marketing/

Host’s Book – Authentic Marketing in the Age of AI: ➡️ https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found this episode insightful, don’t forget to LIKE, SUBSCRIBE, and COMMENT below. Tell us: 💬 How is AI reshaping your marketing strategy? Your input helps us shape future episodes!

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