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Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
Marketing in the Madness
12 minutes
3 months ago
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
Send us a text In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that. Live from Shoptalk Barcelona, Katie Street chats with Sara Sjöberg, CEO of Swedish kidswear brand Polarn O. Pyret (POP), about how they’re turning high-quality clothing into circular fashion heroes - with some serious results. From tech-powered resale logistics to loyal parent com...
