In this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.