Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
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Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
Sustainable Marketing - Bridging the Gap Between Consumer and Corporate Mindsets
Marketing Laboratory
38 minutes 3 seconds
4 years ago
Sustainable Marketing - Bridging the Gap Between Consumer and Corporate Mindsets
In this episode, you will learn about sustainable marketing from the perspectives of Mikkel Larsen, former Chief Transformation Officer at GroupM and experienced marketeer, and Jesper Clement, Associate Professor and Academic Researcher at Copenhagen Business School. Together, they discuss the discrepancy between consumer and corporate mindset, the marketing industry’s role in creating a sustainable future, and much more.
Marketing Laboratory
Deep dive into exciting marketing related topics and get insights from both practitioneers and researchers. Follow us on our journey where we explore the latest marketing trends and the interlinkages between the industry and the academic sphere. Get equiped with experience and knowledge that goes beyond the traditional curriculum together with the Copenhagen Business School student organization MarketingLab.
