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Are you a Strategic Storyteller or a Performance Marketer?
Marketing Leader: Decoded
12 minutes
1 day ago
Are you a Strategic Storyteller or a Performance Marketer?
Job listings say they want "creative visionaries who craft compelling narratives AND drive revenue through CAC, ROAS, and conversion optimization." Translation: They want Shakespeare who also runs a spreadsheet empire.
Marketing leadership roles that used to be two separate positions have collapsed into one. Companies now expect you to lead creative reviews and defend campaign ROI in the same day.
