Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic

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Marketing Mantra

Sandeep Mallya

132 episodes

2 weeks ago

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more. Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.

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All content for Marketing Mantra is the property of Sandeep Mallya and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic

Marketing Mantra

5 minutes 56 seconds

1 year ago

Ep. #120 - Surviving Google’s Algorithm Updates: How to Recover Lost Traffic

Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update.

What You’ll Learn:

How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check
Key steps to take, like removing outdated content and improving technical SEO
The importance of image optimization and how to switch to WebP format for faster load times
Top resources to stay ahead of future Google updates

Resources Mentioned:

Ahrefs Site Explorer - https://ahrefs.com/site-explorer
WP Rocket - https://wp-rocket.me/
ShortPixel Plugin - https://shortpixel.com/
PageSpeed Insights - https://pagespeed.web.dev/
SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/)

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BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

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Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.