14. Creativity - with or without constraints?

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Marketing MasterClass - Psychology in Communication

Michal Szaniecki

33 episodes

2 weeks ago

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

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All content for Marketing MasterClass - Psychology in Communication is the property of Michal Szaniecki and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

Show more...

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14. Creativity - with or without constraints?

Marketing MasterClass - Psychology in Communication

8 minutes 2 seconds

4 years ago

14. Creativity - with or without constraints?

In this episode I'm sharing the insights from meta-research on creativity, enriched with Pentonica's own experience. When looking for the maximum potential of your creative & innovative ideations, you will most likely benefits the most when some smart constraints are imposed within the process. "There are no bad ideas" in the brainstorm session does not work effectively.

I'm presenting 6 hints for the winning formula how to run creative / innovativeness sessions - with hope to collect thoughts from the listeners' experiences.

Enjoy & share!

www.pentonica.net

michal.szaniecki@pentonica.net