15. Best Practice - nemesis of progress?

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Marketing MasterClass - Psychology in Communication

Michal Szaniecki

33 episodes

2 weeks ago

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

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All content for Marketing MasterClass - Psychology in Communication is the property of Michal Szaniecki and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

Show more...

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15. Best Practice - nemesis of progress?

Marketing MasterClass - Psychology in Communication

5 minutes 29 seconds

4 years ago

15. Best Practice - nemesis of progress?

Can Best Practices help grow our Brands faster? If so, are they blocking the true potential of Brands & Marketing Teams? When to resort to them, when to avoid them. Sharing practical experiences from diverse industries and 3 tips to observe in your Teams.

I would love to learn your take on this topic, please share at:

michal.szaniecki@pentonica.net