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Marketing MasterClass - Psychology in Communication
Michal Szaniecki
33 episodes
2 weeks ago
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
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Marketing
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All content for Marketing MasterClass - Psychology in Communication is the property of Michal Szaniecki and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
Show more...
Marketing
Business
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16. Mt. Stupid - best trip to be late with innovations
Marketing MasterClass - Psychology in Communication
5 minutes 38 seconds
4 years ago
16. Mt. Stupid - best trip to be late with innovations

In this episode we are visiting Mt. Stupid. Defined by Dunning & Kruger, a typical overconfidence effect coming with too little knowledge but too excessive desire to share one's opinion based on no facts or data, just driven by illusory superiority bias. And constituting a serious roadblock for an innovation to have a fast-forward diffusion process in the organization. All that losing pioneer benefit of high demand, margins & loyalty.

We've all been there. I'm sharing my successful experiences how not to climb Mt. Stupid - very happy to learn your experiences how you are pitching your innovative ideas for them to be timely implemented.

Please share on pentonica.net.

Marketing MasterClass - Psychology in Communication
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!