21. Vessels & Harbors - our time with brands

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Marketing MasterClass - Psychology in Communication

Michal Szaniecki

33 episodes

2 weeks ago

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

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Marketing

Business

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21. Vessels & Harbors - our time with brands

Marketing MasterClass - Psychology in Communication

13 minutes 20 seconds

4 years ago

21. Vessels & Harbors - our time with brands

I found the inspiration for this episode while watching Netflix .. far too long. How much time should we dedicate to brands? Do they think about it? Do we pick them taking into account the time-investment factor?

We will look into this from the perspective of brands which bridge us to solutions or rewards - or are solutions or rewards themselves.

Please share your experiences! Enjoy!