26. Scarcity Effect decoded

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Marketing MasterClass - Psychology in Communication

Michal Szaniecki

33 episodes

2 weeks ago

Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!

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26. Scarcity Effect decoded

Marketing MasterClass - Psychology in Communication

15 minutes 50 seconds

2 years ago

26. Scarcity Effect decoded

In this episode we are discussing the meta-studies on the scarcity effect. One of these was published yesterday and it presents very interesting findings. Although not being in complete unison with other metastudy in the area of scarcity - marketers finally know a bit more which scarcity works better for which categories. Restricting time? Restricting availability? Supply?

Let's dive in!

Thank you for all your comments - please continue with sharing your experiences at michal.szaniecki@pentonica.net