Marketing MasterClass - Psychology in Communication
Michal Szaniecki
33 episodes
2 weeks ago
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!
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Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!
32. Obliquity as a shortcut to build important brand equities
Marketing MasterClass - Psychology in Communication
7 minutes 47 seconds
2 years ago
32. Obliquity as a shortcut to build important brand equities
In this episode we're discussing the concept of obliquity, being successfully used in business - for us to build brands. Especially for most complex brand equities which usually takes time. Obliquity, so doing it indirectly, may help.
Marketing MasterClass - Psychology in Communication
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI.
Subsequent episodes are dedicated to share my fresh take on important success factors in brand building.
Enjoy!
