What do ultra-trail running and brand building have in common? For Amy Beachy Head, Adidas South Africa’s Brand Manager for Running & Outdoor, the answer is grit, authenticity, and putting people first.
In this episode, Amy takes us through her journey from turning down her first marketing job at a chicken farm to leading culture-driven campaigns for one of the world’s most iconic sports brands.
She shares:
How running 100km through the mountains fuels her mindset and leadership style
Why prioritising people over screens is the future of marketing and culture
Lessons from the trail that apply to every marketer chasing big goals
Whether you’re a marketer, leader, or endurance junkie, Amy’s story will leave you inspired to keep pushing forward, one step (or three stripes!) at a time.