102. How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/04/9e/c3/049ec350-129e-54f4-4cae-4f7cffafe364/mza_13133488943532707716.jpg/600x600bb.jpg

Marketing Masterclasses

Engage Video Group

105 episodes

2 days ago

Your fireside‑chat podcast powered by Engage Video Group, where data‑driven creativity meets human-centred storytelling 💪 Each episode features candid conversations with leading voices from global brands and top educational institutions. Hosted by Jon Ratcliffe (Founder, ex‑Google/YouTube) and Declan Hollywood (Chief Growth Officer), as well as EVG’s Business Development Executives, the series brings together inspiring guests from diverse backgrounds, from financial services to creative tech, media, and global communications.

Marketing

Business

RSS

All content for Marketing Masterclasses is the property of Engage Video Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/40820531/40820531-1761888391221-e513f2b1e8558.jpg

102. How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth

Marketing Masterclasses

40 minutes 58 seconds

2 weeks ago

102. How AI and Behavioural Science are Changing the Future of Banking with Discovery's Jody Ashworth

What does it take to go from Intern to Award-Winning Marketer at Discovery Bank?

For Jody Ashworth, it’s been about curiosity, courage, and an unshakable belief in the power of behavioural science to change how we bank.

Jody shares how she’s shaping the future of financial health at Discovery Bank, from creating the brand’s beloved Discovery Bank Buddy to using AI and data to make banking more human.

Tune in to hear her take on leadership, culture, and how trusting your gut can be your biggest career advantage