In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Declan about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and create brands people actually love.

We cover:

• Turning purpose into performance

• Building operating models that drive impact

• Creating customer-led value propositions

• Protecting and growing brand equity

• Following the eyeballs and meeting your audience where they are

"Marketing belongs in the boardroom because that’s where growth happens.”