In this episode, Jon chats to Kevin Lennett, Managing Director of The Crazy Store, to unpack his remarkable career journey and what it takes to run one of South Africa’s most beloved retail brands.

Kevin shares his unlikely entrance into retail, how a newspaper job ad changed the trajectory of his life, and why his journey across both Sportsman’s Warehouse and The Crazy Store has always come back to one thing: people. From expanding The Crazy Store from 200 to over 500 stores, to building a culture grounded in trust, consistency, and genuine human connection, Kevin offers a rare behind-the-scenes look at what it takes to run a retail empire with heart.

Kevin also reflects on legacy, leadership, South Africa’s retail landscape, and why “be kind” is the message he’d put on a billboard for the world to see.

If you love stories about purpose-driven leadership, growing something meaningful, and staying human in a fast-changing world, this conversation will stay with you.