In this episode of Marketing Masterclasses, Declan and Rebecca sit down with Liezel Swiegers, Marketing Manager at Naked, the AI-driven insurance disruptor.
Liezel shares her journey from Takealot to Naked, the lessons she’s learned building a brand that stands out in a saturated industry, and why the Naked Difference is reshaping customer relationships in insurance.
Expect insights on:
How to create content people want to share on social media
Why building in-house creative capability can be a superpower
The hardest challenges in measuring marketing ROI
Leadership lessons and advice for future marketers
Her personal mantra: get off the beaten track
A fresh, future-focused conversation that blends creativity, strategy, and authenticity.