What do you get when you mix a budget-friendly supermarket with one of the most beloved and bonkers brand icons in the country? You get marketing magic that wins creative awards globally!

In this episode of Marketing Masters - The Art and Science of Modern Marketing, we go deep into the yellow and black with the woman behind it all, Lauren Ness, Senior Marketing Manager at PAK’nSAVE.

From Stickman’s globally award-winning antics to DJ sets at Rhythm & Vines, Lauren shares the wild ride of building one of New Zealand's boldest and most distinctive retail brands. We talk about what it really takes to be brave in marketing, not just in the creative, but in the DNA of the team that brings it to life.

In this must-listen episode, we cover:

• The evolution of Stickman, including how he became one of NZ’s top influencers

• How to push boundaries and truly stand out

• The power of agency-client trust (and yes, actual tattoo contracts)

• Why recycling old ads can be smarter than starting from scratch

• What modern marketers need to focus on right now

Whether you're leading a brand or just getting started, this episode is packed with insights, laughs, and proof that thinking differently seriously pays off.

Hit play - you’ll never look at supermarket marketing the same way again.