In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email design, optimisation, and audience engagement. Topics include the effective use of animated GIFs, the importance of editorial planning for newsletters, and the role of dynamic content. The discussion also covers the significance of analytics in understanding email performance and making data-driven decisions. Pick up some practical tips on maintaining newsletter relevance, segmentation, the use of AI in personalisation, and measuring success. You'll also gain some insights on handling mistakes in emails and ensuring consistent, valuable communication with audiences. Have fun listening.