Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
Sam Birkett and Sally Green
128 episodes
5 months ago
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
All content for Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners is the property of Sam Birkett and Sally Green and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
Micro-Segmentation and Granularity within Marketing - Part 1
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
20 minutes
2 years ago
Micro-Segmentation and Granularity within Marketing - Part 1
In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for data privacy, customer data and website infrastructure, as well as discussions on the importance of evaluating the return on investment when segmenting customer lists.
Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.
We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.
