Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
Acquisition gets all the attention. Retention pays the bills.
In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.
We dive into:
š§© Why most ārebuild reminderā emails actually remind customers to cancel
š” How stacking discounts the right way can lift LTV fast
š¦ Why quarterly subscriptions outperform monthly ones in both profit and satisfaction
šø And why scaling discounts over time is completely backwards
If youāve been feeling the pain of rising CACs and plateauing ROAS, this episode breaks down how to fix it, starting with the way you structure your subscription and retention strategy.
Follow Colby on LinkedIn: ā https://www.linkedin.com/in/colby-flood/ā
Follow Colby on Twitter: ā https://twitter.com/Colby__Floodā
Visit our Agency website: ā www.brighterclick.comā
Learn more about our creative strategy software: ā https://www.dataally.ai/