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Marketing Mindset Podcast
Colby Flood
94 episodes
1 week ago

Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!

Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/



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Marketing
Business
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All content for Marketing Mindset Podcast is the property of Colby Flood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!

Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/



Show more...
Marketing
Business
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The Power of "Need": How to Create Irresistible Products
Marketing Mindset Podcast
18 minutes 48 seconds
8 months ago
The Power of "Need": How to Create Irresistible Products

Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.


Featuring:

  • The psychology behind why “need” drives purchase decisions
  • Real-world examples of successful (and unsuccessful) product launches
  • How customer research shapes effective product marketing strategies
  • Ethical ways to inspire consumers to shift from "wanting" to "needing" your product


Whether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.


Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/

Marketing Mindset Podcast

Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!

Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/