Join Chris Targett for an engaging chat with Kate McTernan, the pioneering force behind Redditch Mortgage Advice, as they explore the vital steps Kate took to transform her role from a solo venture to the helm of a flourishing team of 12. This episode is a treasure trove for any mortgage adviser looking to boost their business through social media, offering a deep dive into the world of mortgage marketing and the power of social media for mortgage advisers.
Kate delves into the pivotal role of admin support in lifting client service to new heights and provides a candid look at the current dynamics of the mortgage market. With her unique journey, she offers a wealth of advice on managing client expectations and navigating the complexities of business expansion. Additionally, Kate highlights the unexpected benefits of having a physical office space for enhancing team collaboration and underscores the invaluable interactions that face-to-face meetings bring to the mortgage advisory business.
Further enriching the conversation, Kate reveals her successful strategies for lead generation for mortgage advisers and how seizing the right opportunities led to the unexpected expansion into a new office space. She gives insights into strategic growth, the nuances of hiring practices, and the indispensable tools that bolster her business's daily operations, such as WhatsApp and Google.
This episode is not just about the stories of growth and success in the mortgage industry but also zeroes in on finding the perfect balance between scaling a business and maintaining profitability. It’s packed with practical tips on effective communication and leveraging mortgage adviser social media to tap into a wider client base. Whether you're just starting out or looking to expand your mortgage advising venture, this conversation is filled with actionable insights to help you navigate the fast-evolving landscape of mortgage marketing.