Chris Targett he chats with George Gordon of Protection First, unpacking the secrets to mastering social media for mortgage advisers. Discover George's unique journey into the protection sector and how leveraging personal connections alongside guerrilla marketing tactics can significantly enhance your lead generation strategy for mortgage advisers. They delve into the art of overcoming objections and the pivotal role of social media in nurturing client relationships. George sheds light on the essential early conversations about protection within the mortgage process and offers fresh, innovative marketing ideas to captivate potential clients. Ideal for anyone looking to amplify their mortgage adviser social media strategy and secure more business, this episode is packed with actionable insights.