The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
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The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
Building a Climate-Conscious Cheese Brand Ft. Sorosh Tavakoli (Stockeld Dreamery)
Marketing Moves
38 minutes 2 seconds
4 months ago
Building a Climate-Conscious Cheese Brand Ft. Sorosh Tavakoli (Stockeld Dreamery)
In this episode of Marketing Moves, Sorosh Tavakoli shares how he went from tech entrepreneur to founder of Stockeld Dreamery, reimagining cheese with climate-friendly, legume-based creations. Inspired by Bay Area pioneers like Oatly and Beyond, Sorosh invested four years in R&D to craft fermented chickpea, lentil, and yellow pea cheeses that use 75% fewer resources than dairy—without compromising on taste or texture. From managing tricky fermentation to launching in 200 NYC stores and driving a 33% demo conversion rate, Sorosh dives into what it takes to stand out in a tough plant-based market. He also talks brand identity, playful Swedish storytelling, and how partnerships with local bagel shops and influencers are helping Stockeld build a category as complex and craveable as wine.
Marketing Moves
The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.
