In this episode of Marketing Moves, we sat down with Laura Gray, Director of Development, and Nick Lippert, Managing Director of the USS Cleveland Legacy Foundation, to talk about the city’s unique role in Navy history. Established in 2019, the foundation is preparing for the commissioning of the fourth USS Cleveland, a Littoral Combat Ship that represents both advanced naval innovation and Cleveland pride. We explore how grassroots fundraising and corporate partnerships are fueling this effort, how the crew of young sailors is connecting with the community as “Cleveland’s hometown team,” and why marketing and engagement have been central to building momentum. From social media strategy and creative fundraisers to strengthening ties with local organizations, this conversation highlights how the USS Cleveland is becoming a powerful symbol for both the Navy and the city it represents.