Welcome back to the Marketing Muscle-Up Podcast Show! In this quick episode, I delve into the importance of knowing your average dollar amount per member per month. Inspired by a recent client visit, I discuss the pitfalls of relying too heavily on packs versus direct debits and how this impacts your revenue. I share actionable strategies to ensure your membership pricing aligns with your business needs, particularly for Pilates studios and other boutique fitness centers. Tune in to learn how to calculate your member average, adjust your pricing, and ultimately boost your bottom line without increasing your membership count.