In today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body.
Ben has an impressive career in the fitness industry, having conducted over 500,000 workouts, signed up tens of thousands of members, and overseen $50 million in membership sales.
In this episode Ben shares his insights on:
Whether you're in the fitness industry or simply interested in business growth, this episode is packed with insights you won't want to miss.
Timestamps:
[2:22] - Introduction to Ben Fletcher and his impressive background in the fitness industry.
[6:15] - Ben discusses his motivation and the impact he aims to make through Listen to Your Body.
[10:45] - The origin and meaning behind the name "Listen to Your Body."
[14:30] - Insights on running a national fitness business and maintaining longevity.
[19:55] - The importance of targeting the right market and the unique approach of Listen to Your Body.
[25:12] - Key tips for opening a successful fitness studio.
[31:40] - The significance of a good lease agreement and location considerations for fitness studios.
[36:10] - Differentiating between owning a franchise and starting a business independently.
[40:35] - Ben's take on the best workouts and exercises for different fitness levels.
[45:00] - Creative marketing strategies with a limited budget.
[48:20] - Discussing the concept of being ahead of the market and learning from early experiences.
[53:10] - Detailed explanation of the Listen to Your Body business model for clients and potential franchisees.
Links & Resources
Visit Listen to your Body Website: https://listentoyourbody.com.au/
Don't forget - if you like this episode subscriber to the podcast to muscle up your fitness marketing every Friday.