Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology. We discuss how this innovative fitness approach, which has taken Europe, the Middle East, and Brazil by storm, is now making its mark in Australia. Matt explains the incredible benefits of EMS for our clients and how it can help you reach a broader population of non-gym goers. Tune in to learn about the future of fitness and how EMS can revolutionise your workout routine. Timestamps: 00:00 - Introduction and EMS Overview01:16 - Global Reach of XBody and EMS Technology02:26 - Effectiveness of EMS Training05:26 - XBody's Wireless EMS Technology06:46 - Comparison of EMS to Conventional Training07:50 - Target Audience for EMS Technology15:20 - Health Benefits and Applications of EMS17:06 - Marketing Successes for EMS17:42 - Appeal of EMS to the Over 50s Market18:51 - Unique Benefits of EMS Technology20:05 - Advice on Spending the Last $100 in Business20:46 - Best Advice Received by Matt George Links & Resources Learn more about EMS technology and its benefits at: https://xbody.com.au/ If you enjoyed this episode, please rate, follow, share, and review the Marketing Muscle Up podcast. Visit our website at comarketing.com.au for more episodes and insights. Thank you for tuning in, and we'll see you next time on the Marketing Muscle Up podcast show.