In this episode of the Marketing Muscle-Up Podcast, Richard speaks with Barrie Elvish CEO of AUSactive, about the future of the fitness and wellness industry in Australia. They explore the launch of new membership categories, the impact of fitness on preventive health and the Million Moves campaign aiming to get one million Australians moving this September.

Barry also shares insights from AUSactive’s recent meetings in Parliament, the shift in how government views the fitness sector and what gym owners should be doing now to prepare. If you are looking for strategic direction, industry updates or inspiration from someone who has led through transformation, this episode is for you.

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