In the latest episode of the Marketing Muscle Up Show, I sat down with Ceri Cummings, co-founder of GOAT CO, to talk about his journey through the fitness industry and how it led to building one of the most exciting brands today.

Ceri shares how his passion for performance and breathing turned into a product that’s changing the game and why community has always been at the core of GOAT’s success.It’s a story about purpose, persistence and building something that lasts.

Tune in to learn why longevity in business and life isn’t luck… it’s strategy.