Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408
This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads.
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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Big Google Ads update for anyone running Shopping campaigns - 7:36
Google’s new AI tool “Opal” - 9:35
🛠️ Cool Tool - 14:20
🔥 Take of the Week - 15:28
⚡ Lightning Round ⚡
Paid - 19:02
Organic - 34:06
Social - 38:47
⚙️ Working hard, or Hardly Working - 42:09
🔎 ICYMI - 44:35
🧠 Must Read Marketing Article of the Week - 45:20
An interview with PPC Greg - 46:31