In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient.
She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive.
Key Moments:
00:00 Intro
04:00 1st Hot Sauce 🌶️
05:22 Madison & DDC Intro
12:10 Working on the Road
16:43 AI in DDC
20:49 DDC Across Regions
22:56 This or That
24:53 2nd Hot Sauce 🌶️
26:22 Marketing at DDC
31:41 Her Marketing Superpower
35:00 3rd Hot Sauce 🌶️
37:35 Event Strategy
42:51 AI in Sales
50:10 Rapid Fire
55:43 4th Hot Sauce 🌶️
58:14 Upbringing & Values
59:20 Last Guest Question
01:06:42 Final Thoughts & Goodbyes
Why Watch?
If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams..
🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing.
They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you want more marketing tips or have any questions about our podcast, let us know in the comments!
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