Jeff Larson, former Disney marketing leader and head of marketing at Princess Cruises, reveals what it was like behind the scenes of Disney’s in-house marketing production and the return of The Love Boat advertising campaign.   We discuss producing large-scale campaigns, prioritizing budgets when resources are limited, and how to maximize the effectiveness of in-house teams and external agencies.   To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/ To work with Sheila, contact: https://www.butlermg.com/