Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
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Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
Buzzing Into Business: Joseph Cloute on Franchising & Finding Fast Wins in Year 1
Marketing Panes
45 minutes 8 seconds
1 month ago
Buzzing Into Business: Joseph Cloute on Franchising & Finding Fast Wins in Year 1
Guest Profile: Joseph ClouteJoseph Cloute is the owner of Bumble Bee Blinds, bringing over 20 years of customer service and hospitality experience to the window covering industry. Known for his people-first approach, Joseph is passionate about delivering a seamless, worry-free experience from consultation to installation. With a background inspired by his father’s craftsmanship and a deep love for design, he’s committed to quality, integrity, and helping people love where they live.Whether you’re in the window treatment & awning industry, exploring franchise ownership, or just curious about what it takes to build a business from zero, Joseph’s story is packed with insights and inspiration.
Special Invite to Sun Shading Expo 2025Heading to the Sun Shading Expo in Indianapolis this November 5–7? We’ve got you covered!Use code SSENA25WTMP when registering to claim your FREE admission ticket.Don’t miss this chance to connect with top industry leaders, see the latest innovations, and experience hands-on demos — all at no cost with our exclusive listener code.Other Notes/Links:pssst.... want to be a guest on the show?Listen to other episodesSubscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.Spotify: https://bit.ly/4j20C49ApplePodcast: https://bit.ly/4c2VN8sSun Shading Expo: Visit WebsiteBooks MentionedThe 4-Hour Workweek by Tim FerrissBlue Ocean Strategy by W. Chan Kim & Renee MauborgneUnreasonable Hospitality by Will GuidaraThe Road Less Stupid by Keith J. CunninghamOutgrow by Alex Goldfayn
Video
https://www.youtube.com/watch?v=CzdtqDDIQyk
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TRANSCRIPTWill Hanke (00:00)Welcome to another episode of marketing panes the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business. I’m your host, Will Hanke. And today we’re talking with someone that brings a fresh perspective and a whole lot of range from biotech labs to culinary kitchens, to building a business from scratch.His career is anything but typical. He’s now the owner, operator of Bumble Bee Blinds in Madison, Wisconsin. We’ll talk about what made him choose to be in the window treatment niche, why he bet on a franchise, and how he’s approaching growth in a saturated market with a brand new name and a ton of drive.If you’ve ever wondered what it’s like to start from zero and build fast, this one’s for you. My guest today is Joseph Cloute He’s the owner of Bumble Bee Blinds. He brings a strong background in project management, operations, and customer success to the window covering industry. With a proven track record in driving efficiency, fostering client relationships, and leading teams to exceed expectations,Joseph combines operational excellence with a passion for delivering outstanding results for his customers. Joseph, thank you for being on today.Joseph Cloute (01:21)Will thank you so much for having me. I’m really excited to be here today.Will Hanke (01:25)Yeah, no problem. So as I mentioned in the intro, you started kind of in the biotech world. Let’s start with that story. How has somebody who’s a microbiology grad and a chef, from what I understand, end up in window treatments?Joseph Cloute (01:42)That’s the question I continue to answer in every networking group, et cetera. One of my answers is always, well, the guidance counselor in high school didn’t quite have window treatments franchises, like one of the options that you pick, right? So here we are.Will Hanke (01:46)YouJoseph Cloute (02:02)at the age of 44 starting a business. I’ve had 26 jobs throughout my lifetime. Yeah, and so…you know, kind of what led to this was just not quite being fulfilled in each of those circumstances...
Marketing Panes
Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
