Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
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Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
The Leadership Advantage: How Graig Weiss Inspires Growth Through People and Purpose
Marketing Panes
35 minutes 22 seconds
2 weeks ago
The Leadership Advantage: How Graig Weiss Inspires Growth Through People and Purpose
Guest Profile: Graig WeissGraig Weiss brings over 20 years of leadership experience and a people-first mindset that has shaped everything from public schools to personalized service calls. Before entering the window treatment industry, he led Foundation Academies in Trenton, taught in the South Bronx and the Dominican Republic, founded a school in Punta Cana, and consulted with Cambridge Associates.Now, he’s the hands-on owner and operator of Bloomin' Blinds of BuxMont, managing everything from sales consultations to installations — bringing the same passion and impact to home transformations as he once did to education. Under his leadership, Bloomin’ Blinds of BuxMont was named 2024 Franchise Owner of the Year, earned top national sales awards, and became one of the brand’s highest-performing and most recognized franchises.With a degree in Finance and Accounting from the University of Pittsburgh, two master’s degrees, and a life full of family, travel, and skiing, Graig blends heart, hustle, and hands-on leadership.Other Notes/Links:pssst.... want to be a guest on the show?Listen to other episodesSubscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.Spotify: https://bit.ly/4j20C49ApplePodcast: https://bit.ly/4c2VN8s
Video
https://youtu.be/KPqir3eVOwk
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TRANSCRIPTWill Hanke (00:00)Welcome back to Marketing Panes the podcast where we dive into real marketing strategies, stories, and shifts happening in the window treatment and awning world. The guest joining us today brings over 20 years of leadership experience and a people first mindset that has shaped everything from public schools to personalized service calls. Before diving into the world of blinds, he led foundation academies in Trenton.taught in the South Bronx and Dominican Republic, founded a school in Punta Cana, and consulted with Cambridge Associates. Now he’s the hands-on owner and operator of Bloomin’ Blinds of Buxmont, where he manages everything from sales consultations to installations, bringing the same passion and impact to home transformations as he once did to education.Under his leadership, Bloomin’ Blinds of Buxmont was named the 2025 Franchise Owner of the Year, earned top national sales awards across multiple categories, and became one of the brand’s highest performing and most recognized franchises. With two master’s degrees from the University of Pittsburgh and a life full of family, travel, and skiing, he’s a guy who blends heart, hustle, and hands-on leadership. Welcome to the show, Graig WeissGraig Weiss (01:23)All right, thank you so much. Great to be here.Will Hanke (01:25)Yeah, I appreciate it. So quick disclaimer before we just jump into the questions, Graig is a client of ours and has been probably for two years or so now. So we’ve been doing his marketing and just wanted to clear the air there and make sure everybody knew about that before we started. All right, so Graig, thanks for being on the show. Why don’t you give me the 10,000 foot view of what you’ve got going on currently with the business.Graig Weiss (01:51)Yeah, so as Will said, know, Bloomin’ Blinds, Buxmont, we’re up in the suburbs of Philadelphia, just outside of Philadelphia. We cover most, pretty much anywhere within an hour of where I live. Mobile-based business, Bloomin’ Blinds is a franchise system, like a lot of others.and mobile base, mobile showroom. We go out to the customers, we can do consultations in their home and install high-end window treatments.Will Hanke (02:26)Awesome. And you’re located in Pennsylvania.Graig Weiss (02:29)Yes, just outside Philadelphia and in Pennsylvania, we also get over a little bit into New Jersey, over into the Princeton area of New Jersey, but mainly the surrounding suburbs of Philadelphia.
Marketing Panes
Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
