Brian Childs' Customer Education Maturity Model

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Marketing Powerups

Ramli John

68 episodes

5 months ago

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

Marketing

Business

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Marketing

Business

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Brian Childs' Customer Education Maturity Model

Marketing Powerups

46 minutes

1 year ago

Brian Childs' Customer Education Maturity Model

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062

[00:00:00] The Importance of Customer Education
[00:07:37] Proving ROI for Customer Training Initiatives
[00:13:51] The Importance of Training Programs and Brand Positioning
[00:22:19] Using Training as a Sales Qualification Tool
[00:26:01] Patterns in Sales Training Program Challenges
[00:30:15] The intersections between customer education and data silos
[00:36:03] Top Tips for Creating a World-Class Training Program
[00:39:20] Career Power-Ups and Creating a Star Map of an Organization
[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes