Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

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Marketing Powerups

Ramli John

68 episodes

5 months ago

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

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Marketing

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Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

Marketing Powerups

33 minutes

1 year ago

Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059

🎉 About Kamil Rextin

Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.

🕰️ Timestamps and transcript

[00:00:00] Guerrilla Marketing Tactics for Conferences
[00:07:10] Standing Out at Events: A Creative Approach by 42 Agency
[00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing
[00:13:39] Balancing Brand Experience and Direct Sales at Events
[00:14:56] Creating Memorable Event Experiences
[00:17:33] Innovative Marketing Ideas from 42 Agency
[00:21:49] Changes in the Landscape of Performance Marketing
[00:23:09] The Shift Away from Product-Led Growth
[00:26:24] The Future of Growth and Performance Marketing
[00:29:09] Standing Out and Being Memorable in a Noisy Market
[00:30:31] Career Powerups

✨ Useful links

42 Agency - https://www.42agency.com/
Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/
SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching