Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
3186 episodes
2 days ago
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Marketing School - Digital Marketing and Online Marketing Tips
36 minutes
3 days ago
Why is Organic Content So Expensive?
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Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.
Key takeaways:
Build lean B2B content teams that prioritize revenue, not just reach.
Use data-driven charts and research workflows to attract high-LTV enterprise clients.
Host intimate in-person events to unlock RFPs and multi-million dollar deals.
Chapters:(00:00) Content costs explode to $250k
(02:00) In-house content vs agencies
(04:30) Data charts and research engine
(06:10) Events outranking webinars for revenue
(08:00) Intimate B2B executive hotel events
(11:30) Speaking inside enterprise headquarters
(16:00) Travel grind, jets and demand
(18:40) Enterprise-focused content over vanity views
(22:00) When paid talks don’t convert
(28:30) Paying to speak at the right events
(31:30) Executive programs and franchise deals
(33:20) Find your best marketing channel
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
