Butting Heads with the Head of Marketing

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Marketing SOS

Eric Yee

83 episodes

5 days ago

Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, traditional or digital marketing, local marketing - any marketing tips or tricks that will help you find success in your business, Eric is here to help.

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Butting Heads with the Head of Marketing - 095

Marketing SOS

7 minutes

5 years ago

Butting Heads with the Head of Marketing - 095

When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.

But what happens when you disagree with their approach? Or in this case their lack of one.

Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.

Who is right? And what can our engineer do to convince people that this is needed?