This offers an analysis of the branding strategy observed at Junglia Okinawa, specifically exploring the application of its "Power Vacance!!" concept.

They note that while the main attractions and the "navigator" (staff) atmosphere successfully embody the brand's excitement and liberation, other elements like background music, food, and merchandise lack the same consistent theme. A core argument posits that successful branding requires the concept to be translated into every detail of the customer experience, ensuring that both the inner (staff behavior) and outer (physical elements) manifestations of the brand reinforce each other in a continuous cycle of consistency and transmission.

It defines branding as the activity of designing and implementing a unified conceptual world that imprints a sense of "brand distinctiveness" on the customer's memory.