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Marketing Talks
Catherine and Tom
275 episodes
2 days ago
A woman and man discuss an interesting marketing topic in Japan.
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Marketing
Business
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All content for Marketing Talks is the property of Catherine and Tom and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A woman and man discuss an interesting marketing topic in Japan.
Show more...
Marketing
Business
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The Advocacy for a Peaceful Death
Marketing Talks
4 minutes 37 seconds
1 week ago
The Advocacy for a Peaceful Death

This provides an extensive overview of the book, "Advocating for a Peaceful Death: Life's Final Choice," which promotes the concept of "peaceful death" or Heion-shi (natural death) over aggressive life-prolonging treatments for the elderly.

Written by a physician, the book argues that forcible nutrition, such as feeding tubes (gastrostomy) or excessive IV fluids, often causes more suffering, pneumonia, and complications for terminally ill, super-aged individuals who have naturally stopped eating. The central thesis is that when the body is ready for death, it no longer requires large amounts of nutrition, and continuing life support merely extends suffering, suggesting that families and medical staff should engage in advance care planning (ACP) to respect the patient's desire for a calm and natural end.

It details real-life cases from a special nursing home to illustrate the detrimental cycle of aggressive intervention and advocates for a shift in societal views on death and end-of-life care.

Marketing Talks
A woman and man discuss an interesting marketing topic in Japan.