BlackPlanet. MySpace. Livejournal. Neopets. Before the rise of Facebook, Twitter, and TikTok, social media was a much different landscape. Tech founder Omar Wasow was at the center of the social networking scene in the late '90s and early '00s. He created the BlackPlanet platform (along with MiGente and AsianAvenue) that boasted over 20M+ users at peak. In this interview, he discusses what it was like, how social media has evolved over the years to where we're at now, and advice for today's successful social media marketing.