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Marketing Talks: Companies & Communities
Chantelle Marcelle
12 episodes
1 week ago
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.
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Marketing
Business
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All content for Marketing Talks: Companies & Communities is the property of Chantelle Marcelle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.
Show more...
Marketing
Business
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Google's head of social lab Santi Pochat on creating better storytelling campaigns
Marketing Talks: Companies & Communities
38 minutes 23 seconds
4 years ago
Google's head of social lab Santi Pochat on creating better storytelling campaigns

Before serving as the head of Social Lab at Google, Santi Pochat worked at Starbucks, Adobe, and Facebook. Over the years, Santi has established expertise in marketing and building community.

In this episode, Santi and host Chantelle Marcelle discuss the importance of storytelling and how connecting with people personally and emotionally leads to the success of a community. 

The two touch upon search trends and discuss how Google remains at the forefront of information available on the web. During the conversation, they also pinpoint the importance of trust and identify ways Google maintains its reputation as a trustworthy company. 

Spoiler alert: Santi shares what it was like working on a project with Rihanna and Jay-Z. 



Marketing Talks: Companies & Communities
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.