Marketing leader Amanda Goetz built an incredible audience through personal branding on social media before she launched her company, House of Wise. And it was, in part, the strength of this personal brand that enabled her to gain tremendous traction with her business without any initial funding or huge investment in marketing. In this interview, Amanda talks about the benefits of personal branding, creating a network of brand ambassadors, and how executives can better use social media. Plus we dive into the challenges of being both a woman entrepreneur and single mother.