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Marketing Talks: Companies & Communities
Chantelle Marcelle
12 episodes
1 week ago
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.
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Marketing
Business
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All content for Marketing Talks: Companies & Communities is the property of Chantelle Marcelle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.
Show more...
Marketing
Business
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How an authentic brand identity benefits company growth with Evva Karr
Marketing Talks: Companies & Communities
39 minutes 48 seconds
4 years ago
How an authentic brand identity benefits company growth with Evva Karr

Do you like playing video games? If your answer is yes, you'll enjoy today's episode of the Companies and Communities podcast. Our host, Chantelle Marcelle, welcomes Evva Karr, the founder and CEO at Glitch, an ecosystem builder tipping big ideas into action by backing creators who are thinking bigger and differently about play.

Evva talks about the future of play and discusses how it all comes down to the player's experience and what they expect from the games they play. According to her, play is a human need, so it's Glitch’s job to provide the best players' experience.

The gaming industry is an ever-growing space, and it's open to anyone who is not afraid to present and try new things. Evva also predicts, soon, every entertaining format will be more game-like.

Evva and Chantelle also discuss the challenges most industries faced during the pandemic. However, switching to remote work, in the case of Evva's company, led to better results. Using different platforms, such as Slack and Discord, helped them create a system that worked exceptionally well in the digital space — it was almost like they were in the office.

As a successful entrepreneur, Evva says starting a business may be scary and challenging. Still, anyone who wants to try it should look at entrepreneurship as a learning process and not be afraid to make mistakes.

Marketing Talks: Companies & Communities
Marketing Talks: Companies & Communities is a marketing podcast about community-led growth for business. In each episode, Chantelle Marcelle interviews business leaders and marketers to deconstruct how organizations are using community as a growth mechanism. Ultimately, the Companies & Communities helps professionals learn how they can utilize community for their brand.